The rapid development of modern information technology, emerging media widely brought great changes for the dissemination of information in the field. Into the 21st century, the way of communication between people increasingly inseparable from the phones and computers, social networking such as Facebook or micro-blogging world for young people through this platform for the dissemination of corporate information. With some human touch as well as a sense of humor, may produce a surprise move and stand out effect. Continue to expand as new technologies in the field of media, in the face of the impact of new media, the international airport after the establishment of the social networking media continue to maintain vitality? Airport media how to use new media means to enhance the spread of power? How the new media era airport through the content, the adjustment of the means of communication better serve the public? In three clues to the Macau International Airport as an example, a brief analysis of how to coordinate the relationship between traditional concepts and new media technology International Airport should be in the media age, how to launch practical programs and activities to promote the airport media development better.
International Airport can take advantage of other platforms, such as Facebook or Twitter as a powerful way of corporate advertising, after all, today’s young people will be more over the network to understand everything outside. The aviation enterprises already know how to further strengthen their business through social media networks to carry out. Which relates to all aspects of the aviation industry. Aviation enterprises, for example, Southwest Airlines has been successful in its Facebook and Twitter attracted more than 750,000 followers. Amman airline set up its own Facebook page. This is a social utility that connects people with friends, friends, colleagues, students, as well as around the user can use it and keep interact, share unlimited upload pictures and post links, can improve the understanding of friends now reason why many companies make full use of these social media network, took a fancy to their popularity, Volkswagen, and can further strengthen their corporate brand. Through, for example, to resolve the doubts, promotional marketing, corporate image display to show their brand.
Cleverly using social media for corporate communications messages to communicate with passengers in the company’s image to a certain extent from the stiff, unapproachable become intimate and humane. Aviation enterprises through the interaction with the travelers become more viable and simple, and the interaction between the two sides and potentially allow travelers to become the embodiment of the “fans” to promote the goodwill of the aviation enterprises. These actions are generally difficult to achieve at the official website of the aviation enterprises, social networking media is the aviation enterprises show the second face of the corporate image.